Haas-Hahn to Paint an Entire Favela in Rio

RIO DE JANEIRO, BRAZIL:  Haas&Hahn raised $116,000 by October 31, 2013 to paint an entire favela in Brazil.  1711 people contributed in 37 days.  Painting to begin in the Spring of 2014.



We are Haas & Hahn of the Favela Painting project.

From the Kickstarter Crowd Funding Site:

Between 2005 and now, the favelas of Rio de Janeiro have provided the inspiration and locations for several public artworks that we painted together with local community members. Each new project being larger than the last, we now we aim to realize our ultimate dream; to plaster and paint an entire hillside favela. With your help we will return to Rio to create this community artwork of unprecedented scale: A monument that will radiate the pride and energy of the people who live in a community that they built with their own hands.

sketch for a painted hill in Vila Cruzeiro
sketch for a painted hill in Vila Cruzeiro
When we first visited the favelas in 2005, the way they are built and how they function socially struck us as very beautiful. At the same time they were generally perceived as grim, dangerous and dysfunctional.

Our project aims to provide an opportunity for people to transform their own neighborhood from a place seen as negative into a place that is able to communicate its creativity, beauty and innovation to the outside world through art.

While painting the houses brings a visual improvement, plastering them helps with controlling moisture, acoustics and temperature. Through training and hiring, jobs are created in places where opportunities are scarce. More people coming to see the artwork will bring new business and employment opportunities for locals.

Favela Painters at work
Favela Painters at work

Visual beautification, job creation and positive attention boost pride and self esteem and help bridge social gaps in a creative and artful manner. The projects create a voice for the inhabitants, influence public opinion and media, and can help to change perception and remove stigma.

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